Week 12 : New Media Trend

    Social media has always been a part of our lives. We use it for entertainment, business, academic studies, among other things and it has made an impact on our society. Now, one of those social media happens to be WhatsApp, a social media app that could be used on both smartphones and computers. But it's mostly used on smartphones.

    WhatsApp is used worldwide, and it's mostly used for starting conversations to other users of the app. There's even a PC version of the app, but the downside is that you need to be connected through WhatsApp via phone first. They could also send photos and videos, and in the most recent update, it seems WhatsApp could upload 'stories' just like in Instagram. It's also used for in commercials, or advertisements to let people know how to contact them, or to find out more information.

    I don't know what would happen to our society in the future, but from what I can observe at the present time, there is one or two possibilities that would happen. Firstly, medias that we use today such as Blogger and Facebook would eventually be abandoned and forgotten for newer and easier media platforms. For example, Snapchat, Twitter and Instagram.

    I often use Twitter to post photos and my artworks, and check out the latest memes, posts from my followed Twitter users and also world events. Although, Twitter is more of a way to post photos than looking for news. Twitter from what I can see, is more likely to be one of the top media platforms on par with Instagram in the future.

Week 11 : The Role of Media Workers

    Social media workers have been increasingly important to the success of companies and organizations ever since before media platforms were created. By using such media platforms like Twitter, YouTube, Vine or WhatsApp, working organizations can raise their businesses and sales rate from double to triple to tenfold and so on.

    Careers that centered around this area are community managers, social media directors, podcasters, bloggers, content creators, actors, composers and many more. Their duties are to help companies or any organizations they work for and increase the sales and popularity by using social media platforms like Twitter, Facebook and Youtube.

In order to be a social media worker, one must be Social, Creative and Hardworking. Here are the examples of popular social media workers:

1) Ssundee [Ian Marcus Stapleton]

2) DJ Khaled

3) King Bach [Andrew B. Bachelor]

Week 10 : The difference between video arts and commercials

Definition of  Video Art

    Video art is an art form which relies on moving pictures in a visual and audio medium. Video art came into existence during the late 1960s and early 1970s as new consumer video technology which became available outside corporate broadcasting.

    Video art can take many forms: recordings that are broadcasted on television, installations viewed in galleries or museums, works streamed online, which can be distributed as video tapes, or DVDs, and performances which may incorporate one or more television sets, video monitors, and projections, displaying ‘live’ or recorded images and sounds.


Some Examples of Media Art are :-

1) Nam June Paik's Electronic Superhighway back in 1995

2) A still from Jonas' 1972 video

Definition of Commercials

    Commercials are a visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is non personal, which is not directed to a particular individual.

    Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail. It can also be communicated new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".

    Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct response advertising.

    Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.


Some Examples of Commercials are :-

1) A Coca-Cola advertisement from the 1890s

2) LEL flyer from 1806 for a traditional medicine called Kinseitan.